Flashover is a paid media agency for brands that have outgrown boosting posts. We buy the media, make the creative that runs in it, and report on what it actually returned — not what the platform says it did.
No pitch deck. We audit your account and tell you what we'd change.
Media buying and creative sit in the same room. That is the whole reason the work moves faster.
Meta, TikTok and Pinterest buying run by the people who also brief the creative — so the account structure and the ads are designed against each other, not in separate rooms.
Search, Shopping and Performance Max managed against profit rather than platform-reported conversions, with query mining done by hand every week.
Static, motion and UGC-style video made specifically to be tested. Concepts are built as variable sets, not one-offs, so a winner tells you why it won.
A weekly cadence of structured tests on hooks, formats and offers, with a documented rule for what gets scaled, iterated or cut.
The page after the click, treated as part of the ad. Built and tested alongside campaigns instead of handed off and forgotten.
Server-side tracking, clean attribution and a dashboard you can read without a translator. We report on blended numbers, not just in-platform ones.
Nothing happens in a black box. You approve the plan before spend moves.
Before anything else, we audit what you are already running — account structure, creative library, tracking integrity and the numbers behind them. You get the findings written up whether or not you hire us.
We agree the account architecture, the creative strategy, the measurement setup and the targets. Nothing goes live until you have seen the plan and the reasoning behind it.
Build and launch: tracking first, then account structure, then the opening creative batch. The first weeks are deliberately about learning rate, not immediate scale.
Weekly testing cycles, monthly strategic reviews and written reporting. Budget moves toward what is working on a documented rule, not on a hunch.
A direct-to-consumer skincare brand had plateaued running four ads against a broad audience. We consolidated the account structure, moved budget decisions up to the campaign level, and rebuilt the creative pipeline to ship a tested batch every week instead of a new ad every quarter.
A B2B software company was reporting strong search performance that was almost entirely branded traffic. We split the account so brand and non-brand could be judged separately, then rebuilt the non-brand side around the problems buyers actually search for.
Send us access to your ad account. We'll come back with a written teardown of what we'd change and why — no charge, no obligation.
Book a free teardown